{"id":6,"date":"2019-09-19T19:03:41","date_gmt":"2019-09-19T16:03:41","guid":{"rendered":"http:\/\/emrekilic.net\/?p=6"},"modified":"2022-05-29T20:45:52","modified_gmt":"2022-05-29T17:45:52","slug":"google-ads-baslangic-rehberi","status":"publish","type":"post","link":"https:\/\/emrekilic.net\/blog\/google-ads-baslangic-rehberi\/","title":{"rendered":"Google Ads Ba\u015flang\u0131\u00e7 Rehberi"},"content":{"rendered":"

Google Ads Ba\u015flang\u0131\u00e7 Rehberi ile internet sitenizi nas\u0131l \u00f6n plana \u00e7\u0131karaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenerek, ilk kampanyan\u0131z\u0131 yay\u0131nlayabilir hale geleceksiniz.<\/p>\n

\"Google
Yenilenen ismi ile Google Ads<\/figcaption><\/figure>\n

\u00d6nceki yaz\u0131mda Google Benim \u0130\u015fletmem ile \u0130\u015fletmenizi \u00d6n Plana \u00c7\u0131karman\u0131z<\/a> i\u00e7in gerekli ba\u015flang\u0131\u00e7 bilgilerini alm\u0131\u015ft\u0131n\u0131z, \u015fimdi ise bireysel veya kurumsal internet siteniz i\u00e7in benzer bir yol izleyece\u011fiz.<\/p>\n

Gerekli malzemeler,<\/p>\n

    \n
  1. internet sitesi<\/li>\n
  2. internet ve internete eri\u015fim sa\u011flayabilen telefon\/bilgisayar<\/li>\n
  3. gmail hesab\u0131<\/li>\n
  4. reklam b\u00fct\u00e7esi<\/li>\n<\/ol>\n<\/blockquote>\n

    Yukar\u0131daki malzemeler ile alakal\u0131 bir sorun yok ise Google Ads sayfas\u0131na<\/a> ula\u015ft\u0131ktan sonra, bundan sonraki eri\u015fiminizi de \u00fczerinden yapaca\u011f\u0131n\u0131z gmail hesab\u0131n\u0131z ile giri\u015f yaparak i\u015flemlere ba\u015flayabilirsiniz.<\/p>\n

    Ba\u015flarken<\/h3>\n

    \u0130\u015flemler i\u00e7in Google Ads hesab\u0131n\u0131z\u0131n olmad\u0131\u011f\u0131 bir mail adresi ile devam etti\u011finizi varsayarak, Yeni Google Ads Hesab\u0131<\/strong> se\u00e7ene\u011fi ile birlikte ilerliyoruz.<\/p>\n

    \u00d6n\u00fcm\u00fcze hemen gelecek sayfay\u0131, sayfan\u0131n orta k\u0131sm\u0131nda bulunan Uzman Moduna Ge\u00e7in\u00a0<\/strong>ibaresine t\u0131klayarak, ilk Google Ads kampanyam\u0131z\u0131 olu\u015fturmaya ge\u00e7iyoruz.<\/p>\n

    Ard\u0131ndan reklam\u0131m\u0131z i\u00e7in bir hedef ve bu hedefe ba\u011fl\u0131 bir kampanya t\u00fcr\u00fc se\u00e7ece\u011fiz. Hedef olarak Web sitesi trafi\u011fi<\/strong> ve t\u00fcr olarak Arama A\u011f\u0131<\/strong> olarak belirleyerek devam edece\u011fiz.<\/p>\n

    Yaz\u0131lar\u0131n \u00fczerine geldi\u011finizde ve gerekli bilgilendirmeleri okudu\u011funuz zaman fark edebilece\u011finiz gibi buradaki se\u00e7enekler reklam stratejinizin nas\u0131l olaca\u011f\u0131na dair belirlenecek yollard\u0131r. Biz bir web sitesini, Google aramalar\u0131nda metin reklamlar\u0131 vas\u0131tas\u0131 ile \u00f6n plana \u00e7\u0131karaca\u011f\u0131m\u0131z\u0131 varsayarak devam ediyoruz, nihayetinde izlenecek yollar birbiri ile \u00e7ok farkl\u0131 olmayacakt\u0131r. Se\u00e7ece\u011finiz hedefler ve kampanya t\u00fcr\u00fc, size ba\u015far\u0131l\u0131 bir kampanya y\u00fcr\u00fctmeniz i\u00e7in yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n

    Bu a\u015famay\u0131 bitirirken son olarak reklam ile birlikte \u00f6n plana \u00e7\u0131karmak istedi\u011finiz internet sitesinini URL’sini girerek devam ediyoruz.<\/p>\n

    Kampanya ayarlar\u0131n\u0131 se\u00e7<\/h3>\n

    Olu\u015fturmay\u0131 s\u00fcrd\u00fcrd\u00fc\u011f\u00fcm\u00fcz kampanyaya bir isim vererek, reklam\u0131m\u0131z\u0131n bulunmas\u0131n\u0131 istedi\u011fimiz a\u011flar\u0131 belirliyoruz. Biz devam ederken Arama A\u011f\u0131 sonucunu i\u015faretli b\u0131rakarak, G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131 i\u00e7in i\u015faretlemeyi kald\u0131r\u0131yoruz ve \u015fu an devam etti\u011fimiz kampanya i\u00e7in sadece arama sonu\u00e7lar\u0131na odaklan\u0131yoruz.<\/p>\n

    G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131 se\u00e7ene\u011fi i\u015faretli olsa bile \u00f6ncelik her zaman Arama A\u011f\u0131 opsiyonundan yana olmaktad\u0131r, ancak g\u00fcnl\u00fck b\u00fct\u00e7eniz kal\u0131rsa, anahtar kelimeleriniz ile e\u015fle\u015fen terim arand\u0131\u011f\u0131nda arama a\u011f\u0131 i\u015f orta\u011f\u0131 sitelerinde ve web’deki alakal\u0131 sayfalarda g\u00f6sterilebilir.<\/p>\n

    Ard\u0131ndan hedef kitlenizi belirlemeye hedeflenecek veya hari\u00e7 tutulacak konumlar\u0131 se\u00e7erek ba\u015fl\u0131yoruz. Kolay aray\u00fcz sayesinde reklam hedef kitlemiz hakk\u0131nda taleplerimizi kolayca belirtebiliyoruz.<\/p>\n

    Ayn\u0131 sebeplerle hedef kitlemiz veya m\u00fc\u015fterileriniz olarak belirtti\u011finiz kitle i\u00e7in dil se\u00e7imi yap\u0131yoruz, sitemizin ve kampanyam\u0131z\u0131n burada belirledi\u011fimiz ekstra diller i\u00e7in optimize olmas\u0131 gereklidir. Bu y\u00fczden sadece hedefledi\u011finiz ve hizmet verebilece\u011finiz potansiyel kitleyi se\u00e7meye \u00f6zen g\u00f6sterin.<\/p>\n

    Hedef kitlemizi belirlemeyi sonland\u0131r\u0131rken son olarak belirli bir demografiyi veya \u00f6zellikle sizin ile alakal\u0131 olabilece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz pazar kitlesini reklam\u0131n\u0131z\u0131n hedefi olarak belirleyebilir ve en iyi verimi almak i\u00e7in do\u011fru bir ad\u0131m atm\u0131\u015f olabilirsiniz.<\/p>\n

    B\u00fct\u00e7e ve teklif verme<\/h4>\n

    Bu b\u00f6l\u00fcmde ise ilk olarak reklam i\u00e7in ayr\u0131lacak g\u00fcnl\u00fck ortalama b\u00fct\u00e7e belirlenir. Reklama ay\u0131raca\u011f\u0131n\u0131z sermaye baz al\u0131narak bu k\u0131s\u0131m yine sizin hesaplar\u0131n\u0131z ile doldurulmas\u0131 gerekir. \u00c7al\u0131\u015fma mant\u0131\u011f\u0131 olarak bu k\u0131s\u0131ma yazaca\u011f\u0131n\u0131z miktar, \u00f6rnek olarak 50 \u20ba s\u0131n\u0131r\u0131 ge\u00e7ildi\u011fi zaman reklam g\u00f6sterimi durdurulur, ertesi g\u00fcnden itibaren reklam bakiyeniz t\u00fckenene kadar bu d\u00f6ng\u00fc devam eder.<\/p>\n

    Teklif verme bir di\u011fer \u00f6nemli a\u015famad\u0131r. Ba\u015f\u0131ndan beri kurdu\u011fumuz senaryo g\u00f6z \u00f6n\u00fcnde bulundurulursa burada odaklanaca\u011f\u0131m\u0131z hedef T\u0131klamalar\u00a0<\/strong>olacakt\u0131r.<\/p>\n

    Ayr\u0131ca iste\u011fe ba\u011fl\u0131 olarak TBM (t\u0131klama ba\u015f\u0131na maliyet)\u00a0<\/em>i\u00e7in bir maksimum s\u0131n\u0131r belirleyebilir ve reklam\u0131n\u0131z\u0131 tamamen opsiyonel olarak kost\u00fcmize edebilirsiniz.<\/p>\n

    Bu b\u00f6l\u00fcm\u00fc bo\u015f b\u0131rak\u0131rsan\u0131z teklifler otomatik olarak olu\u015fturularak t\u0131klama say\u0131n\u0131z\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmak hedeflenecektir, \u015fayet reklam\u0131n\u0131z\u0131n optimizasyonunu sa\u011flamak ve t\u0131klama ba\u015f\u0131na maliyeti azaltmak isterseniz, anahtar kelimeleriniz i\u00e7in bir ara\u015ft\u0131rma yaparak bu a\u015famada veya ileride bir TBM teklif s\u0131n\u0131r\u0131 belirleyebilirsiniz.<\/p>\n

    Bu b\u00f6l\u00fcm\u00fcn ard\u0131ndan daha fazla ayar g\u00f6ster k\u0131sm\u0131na t\u0131klarsan\u0131z, reklam\u0131n\u0131z\u0131n hangi saatlerde, hangi g\u00fcnlerde aktif olaca\u011f\u0131 gibi detay se\u00e7enekleri yapabilir ve daha verimli bir kampanya \u00e7al\u0131\u015fmas\u0131 y\u00fcr\u00fctebilirsiniz.<\/p>\n

    Reklam uzant\u0131lar\u0131<\/h4>\n

    Kampanya ayarlar\u0131 k\u0131sm\u0131n\u0131 tamamlamaya yakla\u015f\u0131rken son b\u00f6l\u00fcmde, reklam\u0131n\u0131z g\u00f6r\u00fcnt\u00fclenirken sizin hakk\u0131n\u0131zda daha fazla ek bilgi payla\u015fmak amac\u0131 ile ek site ba\u011flant\u0131s\u0131 uzant\u0131lar\u0131, ek a\u00e7\u0131klama metni uzant\u0131lar\u0131 ve telefon ile ula\u015f\u0131lmay\u0131 talep ederseniz telefon uzant\u0131lar\u0131 ekleyebilirsiniz. Bu b\u00f6l\u00fcmde telefon uzant\u0131s\u0131 eklerken Geli\u015fmi\u015f se\u00e7enekler alt\u0131nda Mobil<\/strong> se\u00e7ene\u011fini tercih etmeniz \u00f6nerilir.<\/p>\n

    Ayr\u0131ca en alt k\u0131s\u0131mdaki se\u00e7enek yard\u0131m\u0131 ile ihtiyac\u0131n\u0131za ve talebinize uygun reklam uzant\u0131lar\u0131 eklenebilmektedir.<\/p>\n

    Reklam gruplar\u0131 olu\u015fturun<\/h3>\n

    Her reklam grubu en az bir reklam ve bir dizi alakal\u0131 anahtar kelime i\u00e7erir. En iyi sonucu elde etmek i\u00e7in bir reklam grubunun i\u00e7erdi\u011fi t\u00fcm reklamlar\u0131 ve anahtar kelimeleri tek bir \u00fcr\u00fcne veya hizmete odaklamaya \u00e7al\u0131\u015f\u0131n.<\/em><\/p><\/blockquote>\n

    Google’\u0131n vermi\u015f oldu\u011fu tavsiye ile birlikte reklam grubumuzu isimlendirdikten sonra, kampanya t\u00fcr\u00fcm\u00fcz i\u00e7in en can al\u0131c\u0131 k\u0131s\u0131m olan anahtar kelimelerimizi belirlemeye ba\u015fl\u0131yoruz.<\/p>\n

    Bu b\u00f6l\u00fcmde her sat\u0131ra bir anahtar kelime gelecek \u015fekilde giri\u015flerin yap\u0131lmas\u0131 \u00f6nemlidir. Ek olarak bu b\u00f6l\u00fcmdeki \u00f6nemli konulardan birisi olan e\u015fle\u015fme t\u00fcrleri hakk\u0131nda detayl\u0131 bilgi ilerleyen yaz\u0131larda kar\u015f\u0131n\u0131za \u00e7\u0131kacakt\u0131r.<\/p>\n

    Reklam olu\u015fturun<\/h3>\n

    Reklam grubunuzun i\u00e7erdi\u011fi anahtar kelimeler ile alakal\u0131 reklam\u0131m\u0131z\u0131 g\u00f6rselle\u015ftirme ve i\u00e7eri\u011fini olu\u015fturma vakti geldi.<\/p>\n

    Bu b\u00f6l\u00fcmde, reklam\u0131n \u00f6nizlemesi ile beraber gerekli bo\u015fluklar\u0131 do\u011fru bir \u015fekilde doldurarak, reklam\u0131n\u0131z\u0131n ilgi \u00e7ekici olmas\u0131n\u0131 ve hedefine ula\u015fmas\u0131n\u0131 ama\u00e7lamal\u0131s\u0131n\u0131z.<\/p>\n

    Dikkat edilmesi gereken noktalar ise, nihai url k\u0131sm\u0131nda belirtti\u011finiz ve reklam\u0131n\u0131z t\u0131kland\u0131\u011f\u0131 zaman ula\u015f\u0131lacak olan hedef sitenin “https” protokol\u00fcnde olmas\u0131na Google Ads sisteminin dikkat etti\u011fidir.<\/p>\n

    Sitenizin hali haz\u0131rda bir SSL sertifikas\u0131 var ise mevcut linki https<\/em> olarak de\u011fi\u015ftirmeniz yeterli olacakt\u0131r, aksi halde bir SSL sertifikas\u0131na sahip olman\u0131z tavsiye edilir.<\/p>\n

    Buna ek olarak ba\u015fl\u0131k ve a\u00e7\u0131klama alanlar\u0131n\u0131 doldururken t\u00fcm\u00fc b\u00fcy\u00fck veya t\u00fcm\u00fc k\u00fc\u00e7\u00fck olmayacak \u015fekilde, \u00f6rnek kampanyalar\u0131 da inceleyerek g\u00f6ze hitap edecek \u015fekilde, do\u011fru ve kurall\u0131 olarak yazman\u0131z yine \u00e7ok \u00f6nemli olacakt\u0131r.<\/p>\n

    Bu k\u0131s\u0131m ile ilgili olarak yazd\u0131\u011f\u0131n\u0131z yaz\u0131larda, potansiyel m\u00fc\u015fterilerinizi yanl\u0131\u015f y\u00f6nlendirecek, sitenizde bulunmayan bir kampanyay\u0131 hedef g\u00f6sterecek ve bu sayede yanl\u0131\u015f y\u00f6nlendirmenin yol a\u00e7aca\u011f\u0131 yapay bir trafik olu\u015fturmay\u0131 hedeflemeniz de Google taraf\u0131ndan tespit edilerek izin verilmeyecektir.<\/p>\n

    Sonu\u00e7 olarak do\u011fru ve d\u00fcr\u00fcst bir reklam \u00e7al\u0131\u015fmas\u0131 ile rekabet ve etik kurallar\u0131 \u00e7er\u00e7evesinde bir kampanya olu\u015fturman\u0131z kimsenin vakit kaybetmemesi a\u00e7\u0131s\u0131ndan daha sa\u011fl\u0131kl\u0131 olacakt\u0131r.<\/p>\n

    Faturaland\u0131rma ayarlar\u0131n\u0131 yap\u0131n<\/h3>\n

    \u0130lgili k\u0131s\u0131mlar\u0131 \u015fahsi bilgileriniz ile doldurarak reklam\u0131n\u0131z\u0131 yay\u0131nlamaya bir ad\u0131m daha yakla\u015farak sona gelmi\u015f say\u0131l\u0131rs\u0131n\u0131z.<\/p>\n

    Bu k\u0131s\u0131mda dikkat etmeniz gereken b\u00f6l\u00fcm \u00d6deme y\u00f6nteminiz\u00a0<\/strong>olacakt\u0131r, \u00e7\u00fcnk\u00fc ne olursa olsun bu y\u00f6ntemi de\u011fi\u015ftirmek i\u00e7in ileride kolayca bir \u015fans\u0131n\u0131z olmayacakt\u0131r. Y\u00f6nteminizi otomatik veya manuel olarak se\u00e7ip, tutar\u0131 belirledikten sonra, \u00f6deme y\u00f6nteminiz ve her zamanki gibi \u015eartlar ve ko\u015fullar<\/a>\u0131n kabul edilmesi ile birlikte bu a\u015famay\u0131 da sonland\u0131rabilirsiniz.<\/p>\n

    Sona gelirken<\/h3>\n

    Kampanyan\u0131z, anahtar kelimeleriniz ve di\u011fer t\u00fcm bile\u015fenler algoritmalar ve Google taraf\u0131ndan belirli bir s\u00fcre incelendikten sonra e\u011fer bir sorun mevcut de\u011filse reklam\u0131n\u0131z sizin belirledi\u011fi konfig\u00fcrasyonlar do\u011frultusunda aramalarda g\u00f6r\u00fcnt\u00fclenmeye ba\u015flayacakt\u0131r.<\/p>\n

    En basit rotay\u0131 izleyerek, fazla detayl\u0131 olmamas\u0131na ra\u011fmen bu uzun rehberi takip ederek, en az\u0131ndan ilk kampanyan\u0131z\u0131 olu\u015fturup bu i\u015fin devam\u0131n\u0131 getirmek ve potansiyelinizi artt\u0131rmak i\u00e7in Google Ads Ba\u015flang\u0131\u00e7 Rehberi’ni tamamlam\u0131\u015f oldunuz.<\/p>\n

    Konu ile alakal\u0131 ya\u015fanabilecek komplikasyonlar ve \u00f6\u011frenmeniz gereken detaylar i\u00e7in sonraki yaz\u0131lar\u0131 takip etmeye devam edebilirsiniz.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Google Ads Ba\u015flang\u0131\u00e7 Rehberi ile internet sitenizi nas\u0131l \u00f6n plana \u00e7\u0131karaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenerek, ilk kampanyan\u0131z\u0131 yay\u0131nlayabilir hale geleceksiniz. \u00d6nceki yaz\u0131mda Google Benim \u0130\u015fletmem ile \u0130\u015fletmenizi \u00d6n…<\/p>\n

    Devam\u0131n\u0131 OkuGoogle Ads Ba\u015flang\u0131\u00e7 Rehberi<\/span> <\/i><\/a><\/div>\n","protected":false},"author":1,"featured_media":171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[68,12],"tags":[23,24,17,25,2,13,15,22,26,14,16,27,18],"yoast_head":"\nGoogle Ads Ba\u015flang\u0131\u00e7 Rehberi - Google Adwords Reklamlar\u0131 - Emre K\u0131l\u0131\u00e7<\/title>\n<meta name=\"description\" content=\"Google Ads Ba\u015flang\u0131\u00e7 Rehberi arac\u0131l\u0131\u011f\u0131yla bireysel veya kurumsal internet sitelerinizi \u00f6n plana \u00e7\u0131kararak t\u0131klanma say\u0131s\u0131 ve geri d\u00f6n\u00fc\u015fleri artt\u0131r\u0131yoruz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emrekilic.net\/blog\/google-ads-baslangic-rehberi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads Ba\u015flang\u0131\u00e7 Rehberi - 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